{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brand names drive direct exposure with social networks advertising and marketing, celeb partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not transformed much in years; it does not have TikTok, and does not provide star